Privacy Policy

Last updated: June 5, 2026

Welcome to Trimark Realty and Trimark Investment Corporation dba Trimark Realty (“Company,” “we,” “us,” or “our”). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.trimarkrealty.com (the “Site”), use our home search, listing alert, account, communication, advertising, marketing, and real estate services, or otherwise interact with us, including in connection with buying, selling, leasing, or evaluating real estate.

By using the Site, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not use our Site.

1. Information We Collect

We may collect information that identifies, relates to, describes, or could reasonably be linked with you or your household (“Personal Information”) when you use our Site or services.

1.1 Information You Provide Directly

Contact Information
- Name
- Email address
- Phone number
- Mailing address, property address, or preferred contact address
- Communication preferences
Account Information
- Account registration information, such as your name, email address, phone number, username, password, or other authentication information
- Saved searches, saved listings, favorite properties, listing alert settings, viewed listings, and account preferences
- Information you provide when updating your profile, managing alerts, or requesting account support
Real Estate and Property Search Information
- Information about properties you own, rent, are selling, are considering buying, or are interested in
- Home search preferences, including price range, property type, location, number of bedrooms or bathrooms, lot size, school area, features, and other search criteria
- Budget, purchase or sale timeline, financing status, preferred neighborhoods, and other real estate goals you choose to share
- Property inquiries, showing requests, consultation requests, valuation requests, and market report requests
Form Submissions and Communications
- Information you provide when requesting a home valuation, property report, buyer or seller consultation, home search assistance, market update, or additional property information
- Information submitted through contact forms, lead capture forms, “home value” forms, chat tools, email, phone, text message, or other communication channels
- Content of messages you send to us
Marketing and Subscription Information
- Information provided when you subscribe to email updates, listing alerts, newsletters, market reports, or other communications
- Your preferences regarding the types of communications you wish to receive
- Information about whether you open, click, respond to, or otherwise interact with our emails, alerts, advertisements, or marketing communications
Copyright, DMCA, Intellectual Property, and Legal Request Information
- Information you provide when submitting a copyright, DMCA, trademark, intellectual property, website misuse, scraping, abuse, security, or legal-related notice or request
- Your name, company name, mailing address, email address, phone number, signature, claim details, URLs, screenshots, supporting documents, and any other materials you choose to provide
- Information related to our review, investigation, response, enforcement, or resolution of such requests

1.2 Information Collected Automatically

When you visit or use our Site, we may automatically collect certain information, including:

IP address
Browser type and version
Device type, operating system, device settings, and device identifiers
Referring URLs and pages visited
Dates and times of your visits
Clickstream data and Site usage patterns
Listings viewed, searches performed, map interactions, saved search activity, and other interactions with our home search features
Cookie identifiers, Google Analytics client identifiers, advertising identifiers, and similar online identifiers
Information about how you interact with our advertisements, search results, landing pages, property pages, forms, and conversion events
Approximate location, device, browser, referral source, campaign source, and similar analytics or advertising information
General location information derived from your IP address
Precise location information, if you choose to enable location-based features on your device or browser

This information is generally collected through cookies, pixels, web beacons, server logs, analytics tools, advertising tags, conversion tracking tools, and similar technologies.

1.3 Information from Third Parties

We may receive information about you or about properties from third parties, including:

Real estate portals, lead providers, or referral sources when you submit a request through a third-party website and ask to be contacted by an agent
Multiple Listing Services, listing brokers, property data providers, public records, and related real estate data sources
CRMLS, Trestle, and related MLS or real estate data-feed technology providers that help provide listing and property information for our home search features
Google services, including Google Analytics, Google Ads, Google Tag Manager, and related advertising, analytics, conversion tracking, audience, and remarketing tools
Advertising, analytics, and marketing partners
Customer relationship management platforms, email service providers, and communication tools
Social media platforms, when you interact with us through those platforms
Real estate transaction partners, such as lenders, escrow companies, title companies, inspectors, contractors, or other professionals, when relevant to services you request
Hosting providers, domain registrars, platforms, service providers, law enforcement, attorneys, or other third parties in connection with copyright, DMCA, intellectual property, website misuse, scraping, abuse, security, or legal-related matters

1.4 Property, Listing, and Public Record Information

Our Site may display property and listing information obtained from MLS data feeds, Web API feeds, listing brokers, public records, property data vendors, and other real estate data sources. This information may include property addresses, listing details, photographs, property characteristics, listing status, price information, public record data, and similar property-related information.

Property and listing information displayed on the Site is separate from the account and contact information you provide to us. Some property information may be publicly available or provided by third-party listing sources, and it may be subject to MLS rules, data licensing requirements, listing broker requirements, and other third-party restrictions.

2. How We Use Your Information

We may use your information for the following purposes:

To provide and improve our services
- Responding to your inquiries, requests, and property questions
- Assisting with buying, selling, leasing, or evaluating real estate
- Providing property listings, home search tools, home valuations, property alerts, saved searches, saved listings, and market updates
- Creating, maintaining, and supporting your account
- Processing showing requests, consultation requests, and other service requests
To operate our home search and listing alert features
- Displaying property listings and related real estate information
- Saving your favorite properties, saved searches, and alert preferences
- Sending listing alerts, price change alerts, open house alerts, market updates, and similar property-related notifications
- Personalizing search results and property recommendations based on your selected criteria and activity
- Maintaining compliance with applicable MLS, data provider, and listing display rules
To communicate with you
- Sending confirmations, updates, alerts, and administrative messages
- Responding to your emails, calls, text messages, contact forms, and other communications
- Sending marketing communications, newsletters, market reports, or promotional messages, where permitted by law
- Contacting you about properties, services, or real estate opportunities that may interest you
To personalize your experience
- Showing you relevant listings, saved searches, content, advertisements, and market information
- Remembering your preferences, account settings, and prior interactions
- Improving the relevance of property recommendations, listing alerts, communications, and advertising
For analytics, advertising, marketing, and performance
- Analyzing Site usage, home search activity, and user trends
- Measuring the performance of marketing and advertising campaigns
- Understanding which listings, pages, tools, advertisements, campaigns, and services are most useful
- Using Google Analytics, Google Ads, Google Tag Manager, conversion tracking, remarketing, audience features, and similar tools to understand Site activity, measure advertising performance, improve campaigns, show relevant ads, and understand whether users who interact with our ads take actions on the Site
- Improving our Site, services, security, marketing, advertising, and user experience
For legal, security, fraud prevention, intellectual property, and compliance purposes
- Detecting, preventing, and responding to fraud, abuse, unauthorized access, scraping, copying, misuse, or security incidents
- Protecting listing data, account access, Site functionality, intellectual property, website design, content, branding, and other rights
- Investigating, responding to, and enforcing copyright, DMCA, trademark, intellectual property, website security, scraping, misuse, or Terms of Use-related claims
- Complying with applicable laws, regulations, legal processes, real estate rules, MLS rules, data provider requirements, or enforceable governmental requests
- Protecting our rights, property, and safety, and that of our users, clients, service providers, data providers, and the public

3. Cookies, Tracking Technologies, Home Search Features, Google Analytics, and Google Ads

We use cookies and similar technologies to:

Keep you signed in, if applicable
Remember your preferences, saved searches, saved listings, and alert settings
Operate and improve our home search, account, and listing alert features
Analyze Site traffic and usage patterns
Deliver, personalize, and measure advertising or marketing campaigns
Measure conversions, such as form submissions, calls, clicks, account registrations, property inquiries, or other actions taken on the Site
Help maintain security and prevent misuse of the Site

3.1 Types of Cookies We Use

Essential Cookies – Necessary for the Site, account login, security, home search, saved search, and listing alert features to function properly.
Functional Cookies – Help remember your preferences, search settings, saved listings, and other choices.
Analytics Cookies – Help us understand how visitors use the Site and how our services can be improved.
Advertising Cookies – May be used to deliver relevant ads, build or use advertising audiences, measure conversions, and measure advertising performance, sometimes in partnership with third-party advertising networks or platforms.

3.2 Home Search, Account, and Listing Alert Features

Our Site operates a Trimark Realty home search experience that uses real estate listing and property data obtained through Web API feeds and other authorized data feeds, including data from CRMLS, Trestle, MLSs, listing brokers, and related real estate data providers.

When you use our home search, account, saved search, saved listing, or listing alert features, we may collect and process information such as:

Your account registration and contact information
Your search criteria, saved searches, saved homes, favorite properties, and alert settings
Listings you view, save, inquire about, or request to tour
Property questions, showing requests, valuation requests, and related communications
Technical and usage information needed to operate, secure, personalize, and improve these features

Listing and property data displayed through the Site may be subject to MLS rules, data provider agreements, listing broker requirements, display rules, and other restrictions. We may use, disclose, or retain certain information as reasonably necessary to operate these features, comply with MLS and data provider requirements, protect listing data, respond to your requests, and provide real estate services.

3.3 Google Analytics, Google Ads, Conversion Tracking, and Remarketing

We may use Google Analytics, Google Ads, Google Tag Manager, conversion tracking, remarketing, audience features, and similar Google services to help us understand how visitors use the Site, measure the performance of our advertising, improve our marketing campaigns, and show relevant ads to users who may be interested in our real estate services.

These Google services may use cookies, pixels, tags, device identifiers, advertising identifiers, and similar technologies to collect or receive information from our Site and elsewhere on the Internet. This information may include your IP address, browser type, device information, pages visited, links clicked, referring URLs, search activity, interactions with property pages or forms, approximate location, ad interactions, and conversion events.

Google may use information collected through these services to provide analytics, measure advertising performance, prevent fraud and abuse, personalize content and ads, and improve Google services. To learn more about how Google uses information from sites and apps that use Google services, please visit: https://policies.google.com/technologies/partner-sites.

If we use Google Analytics advertising features, Google Ads remarketing, audience features, demographics and interest reporting, or similar advertising features, we and Google may use first-party cookies, first-party identifiers, third-party cookies, third-party identifiers, and other advertising technologies together to provide, measure, and improve advertising.

We may also use Google Ads conversion tracking to understand whether users who interact with our ads later take actions on the Site, such as visiting property pages, submitting forms, clicking call buttons, creating an account, saving a search, or requesting information. Conversion tracking helps us measure and improve the effectiveness of our advertising.

If enabled, we may use enhanced conversion or similar advertising measurement features that process certain information you provide to us, such as email address or phone number, in a privacy-protective or hashed form for advertising measurement and attribution. We do not use these tools to sell your contact information for money.

We do not authorize Google Analytics to collect directly identifying personal information such as your name, email address, phone number, or mailing address through standard analytics tags. However, if you submit a form, create an account, request information, call us, text us, or otherwise communicate with us, we may use separate tools or service providers to process that information as described in this Privacy Policy.

You can learn more about Google advertising cookies and controls at: https://policies.google.com/technologies/ads. You can also opt out of certain Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on: https://support.google.com/analytics/answer/181881.

3.4 Your Cookie Choices

You can control cookies through your browser settings, including blocking or deleting cookies. Please note that disabling cookies may affect some features and functionality of the Site, including account login, saved searches, saved properties, listing alerts, and certain home search features.

Some browsers, browser extensions, or device settings allow you to send privacy preference signals, such as Global Privacy Control. Where required by applicable law, we will honor valid browser-based opt-out preference signals.

4. How We Share Your Information

We do not sell your Personal Information for money. We may share your information in the following situations:

Service Providers and Vendors
- Website hosting, cloud hosting, database, and maintenance providers
- Email marketing platforms, customer relationship management systems, communication tools, and text messaging providers
- Home search, saved search, listing alert, mapping, and property data technology providers
- MLS, listing data, and real estate data-feed providers, including CRMLS, Trestle, and related data or technology partners
- Google services, including Google Analytics, Google Ads, Google Tag Manager, conversion tracking, remarketing, audience, and advertising measurement tools
- Analytics and advertising partners
- IT, security, fraud prevention, and support providers
Real Estate Professionals and Transaction Partners
- Other real estate agents, brokerages, lenders, title companies, escrow companies, inspectors, contractors, home warranty providers, transaction coordinators, or other professionals involved in your real estate transaction or service request, when reasonably necessary to provide services you request.
MLS, Listing, and Data Compliance
- We may share limited information with MLSs, listing brokers, data providers, auditors, or related technology providers when reasonably necessary to operate our home search features, comply with data license obligations, protect listing data, investigate misuse, or satisfy applicable MLS or real estate data rules.
Advertising and Analytics
- We may share identifiers, device information, internet activity, approximate location information, ad interaction information, conversion event information, or similar information with analytics and advertising partners, including Google, to help measure Site performance, understand traffic, deliver or measure marketing, personalize ads, and improve advertising campaigns.
- Depending on applicable law and the technologies used, some of this activity may be considered “sharing” of Personal Information for cross-context behavioral advertising.
Legal, Security, Intellectual Property, and Compliance
- To comply with laws, regulations, subpoenas, court orders, legal processes, or enforceable governmental requests
- To respond to lawful requests from public authorities
- To process, investigate, respond to, or enforce copyright, DMCA, trademark, intellectual property, website misuse, scraping, security, abuse, or Terms of Use-related claims
- To share information with legal advisors, service providers, hosting providers, domain registrars, platforms, law enforcement, MLSs, data providers, or other parties when appropriate for legal, security, enforcement, or compliance purposes
- To protect our rights, property, safety, users, clients, service providers, data providers, and others
- To detect, prevent, or address fraud, security, technical, intellectual property, or abuse issues
Business Transfers
- In connection with a merger, acquisition, financing, reorganization, sale, or transfer of assets, your information may be transferred as part of that transaction.
With Your Consent or Direction
- We may share your information when you ask us to do so, authorize us to do so, or direct us to communicate with another party on your behalf.

5. Third-Party Links and Services

Our Site may include links, embedded content, widgets, calculators, maps, advertisements, or resources from third-party websites and services we do not own or control, such as:

Mortgage calculators, lender websites, and affordability tools
School, neighborhood, demographic, or community information resources
Mapping and location-based services
Social media platforms
Google services, including Google Analytics, Google Ads, Google Tag Manager, and related advertising or analytics tools
Third-party real estate portals or property information websites
MLS, listing data, property data, and related real estate resources

We are not responsible for the privacy practices, security, accuracy, or content of third-party sites or services. When you interact with third-party services, their privacy policies and terms may apply. We encourage you to review their privacy policies before providing any information.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to help protect your Personal Information from unauthorized access, use, disclosure, alteration, or destruction. These safeguards may include access controls, secure hosting practices, monitoring, authentication tools, and other security measures.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain Personal Information for as long as reasonably necessary to:

Provide the services you requested
Maintain your account, saved searches, saved listings, listing alerts, and communication preferences
Maintain your relationship with Trimark Realty
Respond to inquiries and provide real estate services
Measure advertising, analytics, marketing, and conversion performance
Comply with legal, regulatory, MLS, data provider, advertising platform, and professional obligations
Investigate, respond to, and enforce copyright, DMCA, trademark, intellectual property, website misuse, scraping, security, abuse, or Terms of Use-related matters
Resolve disputes and enforce our agreements
Maintain security, prevent fraud, and support business operations

When information is no longer needed, we may delete, anonymize, or aggregate it in accordance with applicable laws and our business practices.

8. Your Choices and Rights

Depending on where you live, you may have certain choices and rights regarding your Personal Information.

8.1 Account, Saved Search, and Listing Alert Choices

If you create an account, you may be able to access your account to update certain profile information, manage saved searches, manage saved listings, change listing alert settings, or unsubscribe from property alerts.

You may also contact us to request assistance updating or deleting your account information, subject to applicable legal, business, MLS, and contractual obligations. Deleting your account may remove or disable access to saved searches, saved listings, property alerts, and related account features.

8.2 Email and Marketing Communications

You may opt out of receiving marketing emails at any time by:

Clicking the “unsubscribe” link in our emails, or
Contacting us using the information in the “Contact Us” section below.

Please note that even if you opt out of marketing emails, we may still send non-marketing messages related to your account, property alerts you requested, transactions, service requests, showing confirmations, administrative updates, or other ongoing services.

8.3 Text Messages and Phone Communications

If you provide your phone number, we may contact you by phone or text message regarding your inquiries, property interests, appointments, account, listing alerts, or services you request, where permitted by law. If you opt in to receive text messages, you may opt out by following the instructions provided in the message or by contacting us.

We do not sell your text message opt-in consent. We do not share text message opt-in information with third parties for their independent marketing purposes.

8.4 Cookie, Analytics, and Advertising Choices

You can control cookies through your browser settings, including blocking or deleting cookies. You may also be able to adjust advertising preferences through third-party advertising platforms, browser settings, or privacy tools.

For Google advertising, you can manage certain personalized advertising settings through Google’s advertising controls. You may also be able to opt out of certain Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

Blocking cookies or opting out of certain analytics or advertising technologies may affect the functionality of the Site, including account login, saved search, saved listing, listing alert, advertising personalization, conversion measurement, and home search features.

8.5 Access, Update, or Delete Your Information

You may request to:

Access the Personal Information we hold about you
Correct inaccurate or incomplete information
Delete certain information, subject to our legal, contractual, MLS, regulatory, advertising platform, and business obligations
Opt out of certain marketing communications
Opt out of certain sale or sharing of Personal Information, where applicable

To exercise these rights, please contact us using the details below. We may need to verify your identity before responding to certain requests.

9. Notice to California Residents (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, “CCPA”), may provide you with additional rights regarding your Personal Information, subject to certain limitations and exceptions.

9.1 Categories of Personal Information We May Collect

In the preceding 12 months, we may have collected the following categories of Personal Information:

Identifiers, such as name, email address, phone number, mailing address, property address, IP address, account username, cookie identifiers, Google Analytics client identifiers, advertising identifiers, and similar identifiers
Customer records information, such as contact information, account information, property inquiry information, real estate service request information, and legal or intellectual property request information
Commercial or real estate activity information, such as properties viewed, saved listings, saved searches, listing alerts, valuation requests, showing requests, services requested, ad interactions, and conversion events
Internet or other electronic network activity information, such as browsing activity, search activity, interactions with listings, cookie identifiers, device information, ad interaction information, and Site usage information
Geolocation information, such as general location based on IP address or precise location if you choose to enable location-based features
Audio, electronic, or similar information, such as messages, emails, chats, legal notices, DMCA notices, intellectual property notices, or other communications you send to us
Inferences, such as property preferences, likely areas of interest, advertising audiences, or other preferences derived from your searches, saved listings, ad interactions, or Site interactions
Sensitive Personal Information, such as account login credentials or precise geolocation if you choose to provide or enable such information

We do not use Sensitive Personal Information to infer characteristics about you. We use Sensitive Personal Information only as reasonably necessary to provide the services you request, maintain account security, operate the Site, comply with law, and protect our rights and users.

9.2 Sources of Personal Information

We may collect Personal Information from:

You directly
Your device, browser, and interactions with the Site
Cookies, pixels, analytics tools, advertising tools, conversion tracking tools, and similar technologies
Real estate portals, lead providers, referral sources, and social media platforms
MLSs, listing brokers, CRMLS, Trestle, public records, and real estate data providers
Service providers, vendors, advertising partners, analytics partners, and Google services
Real estate transaction partners and other parties you authorize
Hosting providers, domain registrars, platforms, legal advisors, law enforcement, or other parties involved in copyright, DMCA, trademark, intellectual property, website misuse, scraping, security, abuse, or legal-related matters

9.3 Business or Commercial Purposes for Collection

We collect and use Personal Information for the purposes described in this Privacy Policy, including to provide real estate services, operate the Site, provide home search and listing alert features, communicate with you, personalize your experience, improve our services, conduct analytics and advertising, measure conversions, maintain security, comply with legal and MLS obligations, protect intellectual property, investigate misuse or scraping, enforce our Terms of Use, and protect our rights.

9.4 Categories of Third Parties to Whom We May Disclose Personal Information

We may disclose Personal Information to:

Service providers and vendors
MLSs, listing data providers, real estate data providers, and related technology providers
Real estate professionals and transaction partners
Analytics and advertising partners, including Google services
Legal advisors, hosting providers, domain registrars, platforms, security providers, and other parties involved in copyright, DMCA, trademark, intellectual property, website misuse, scraping, security, abuse, or legal-related matters
Legal, regulatory, governmental, or law enforcement authorities when required or permitted by law
Parties involved in business transfers
Other parties with your consent or direction

9.5 Sale or Sharing of Personal Information

We do not knowingly sell your Personal Information for money.

Depending on the cookies, pixels, tags, advertising tools, analytics tools, remarketing tools, conversion tracking tools, or similar technologies used on the Site, we may disclose identifiers, device information, internet or electronic network activity information, approximate location information, ad interaction information, conversion event information, or inferences to advertising and analytics partners, including Google. Under the CCPA, some of this activity may be considered “sharing” of Personal Information for cross-context behavioral advertising.

You may request to opt out of the sale or sharing of Personal Information by contacting us using the information in the “Contact Us” section below and including “Do Not Sell or Share Request” in your message. Where required by law, we will also honor valid browser-based opt-out preference signals, such as Global Privacy Control.

We do not knowingly sell or share the Personal Information of consumers under 16 years of age.

9.6 Your California Privacy Rights

Subject to certain limitations, California residents may have the right to:

Know the categories and specific pieces of Personal Information we collect, use, disclose, sell, or share
Access Personal Information we hold about you
Request deletion of Personal Information, subject to exceptions
Correct inaccurate Personal Information
Opt out of the sale or sharing of Personal Information, if applicable
Limit the use or disclosure of Sensitive Personal Information, where applicable
Not be discriminated against for exercising your privacy rights

9.7 How to Submit a California Privacy Request

To submit a request under the CCPA, please contact us using the information in the “Contact Us” section below and include “CCPA Request” in your communication.

We may need to verify your identity before responding to certain requests. Verification may require us to match information you provide with information we already maintain. You may also designate an authorized agent to submit a request on your behalf, where permitted by law. We may require proof that the agent is authorized to act for you.

9.8 Non-Discrimination

We will not discriminate against you for exercising your CCPA rights. For example, we will not deny services, charge a different price, or provide a different level of service solely because you exercised your rights. However, certain features, such as account access, saved searches, saved listings, and listing alerts, may require specific information to function.

10. Children’s Privacy

Our Site and services are not directed to children under 13, and we do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information from a child under 13, we will take steps to delete such information as soon as reasonably practicable. If you believe a child has provided us with Personal Information, please contact us.

11. International Users

Our Site is primarily intended for users in the United States. If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using the Site, you consent to this transfer, storage, and processing.

12. Copyright, DMCA, and Intellectual Property Notices

If you submit a copyright, DMCA, trademark, intellectual property, website misuse, scraping, abuse, security, or similar legal notice to us, we may collect, use, disclose, and retain the information you provide as described in this Privacy Policy.

This may include your name, company name, mailing address, email address, phone number, signature, claim details, URLs, screenshots, supporting documents, and other information needed to review, investigate, respond to, enforce, or resolve the matter.

For more information about copyright ownership, prohibited copying, prohibited scraping, and how to submit a copyright notice, please review our Copyright & DMCA Policy.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, legal requirements, MLS or data provider requirements, Google services, advertising practices, or other factors. When we make changes, we will update the “Last updated” date at the top of this page. Your continued use of the Site after any changes means you accept the revised Privacy Policy.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise your rights, please contact us at:

Trimark Realty
California DRE License No. 01385475
Trimark Investment Corporation dba Trimark Realty
California DRE License No. 02148987
Website: www.trimarkrealty.com
Phone: 657-206-0303
Email: support@trimarkrealty.com